steven shoemaker
people analytics · ai · strategy
people analytics manager at Deel. founder of Peoplesets and Peoplenometry. forever a student, and a hacker in the original sense: i build things, break things, and keep asking why long after the how makes sense.
i work in the gap between how organizations actually work and how they think they work. best in small, high-trust teams that move fast and measure twice. if you look closely enough, i get paid to add, change, or preferably remove text from some files.
studying japanese (n5, targeting n2). tokyo within three years. married to 
Hazel. two cats, 
Summer and 
Nori. j-horror, warhammer 40k, and a strong opinion about stairmaster programming.
small tools live at tools.stevenshoemaker.me. find me on LinkedIn, GitHub, or in my notes.
interested in working together? LinkedIn
contributions.
experience.
- at, deel.com
People Analytics Manager, Deel
Dec, 2024 – Present
People Analytics / Signal systems / Display & Pulse / AI governance / Self-serve reporting
- at, januarydigital.com
Director, Audience Insights, January Digital
2023 – 2024
Audience insights / Analytics platforms / Insight automation
- at, eqtble.com
Strategic Consultant, eqtble
2022 – 2023
People analytics product / Enterprise delivery / Feature design
- at, thetradedesk.com
Sr. Manager, The Trade Desk
2021 – 2022
ML attrition / Production analytics / Workforce modeling
- at, wework.com
Data Scientist, WeWork
2016 – 2021
Production dashboards / People data / Decision systems
building.
- at, tools.stevenshoemaker.me
Shoemaker Tools
Single-purpose utilities for people ops and analysis. Everything runs in the browser — nothing uploaded.
- at, peoplenometry.tools
Peoplenometry
People analytics skills, metrics library, and report systems for analysts who ship.
- at, peoplesets.com
Peoplesets
Synthetic HR data, one prompt away — Workday-shaped datasets for demos, agents, and pipelines.