01 / 05
Shoemaker.
Shoemaker.
PEOPLE ANALYTICS
DATA · INTELLIGENCE
02 / 05
Deel
DEC 2024 — PRESENT

People
Analytics

Deel

I run People Analytics at Deel. Seven people across analytics, engineering, and data science. 7,000 workers on every continent.

We build the models Finance runs on, the dashboards leadership reads, and the data quality checks that keep it all from falling apart.

Gartner invited me to speak about practical AI implementation. The audience voted it #1 at the symposium.

03 / 05
Before that.

Before that.

January Digital2023–24
DIRECTOR, AUDIENCE INSIGHTS

Led analytics for Fortune 500 clients across retail, entertainment, and consumer brands.

Built predictive models for audience engagement. Reporting from two weeks to one day.

eqtble2022–23
STRATEGIC CONSULTANT, PEOPLE INSIGHTS

Workforce storytelling — aligning business strategy with human experience.

Translated customer concerns into product features and design.

The Trade Desk2021–22
SENIOR MANAGER, PEOPLE ANALYTICS

Scaled end-to-end ML prototypes into production. 3% reduction in attrition.

Built custom ETL pipelines for analytical SQL databases.

WeWork2016–21
DATA SCIENTIST → MULTIPLE ROLES

Five years across multiple roles. 10,000+ global workforce.

Reduced time-to-insight by 90%. Built 10+ Tableau dashboards.

04 / 05
Military
Intel.

Military
Intel.

SOCOM · SEPT 2014 – NOV 2015
Signal Intelligence Operator

High-stakes intelligence operations supporting combat missions and precision strikes. Two Air Medals.

US NAVY RESERVES · DEC 2011 – JAN 2018
Intelligence Specialist

Satellite imagery intelligence. Advanced analytical techniques for customized intelligence products.

05 / 05
S.

I like building things that make people see patterns they missed.

Steven@stevenshoemaker.me
NEWCASTLE, UK
SET IN INSTRUMENT SERIF · PRESSED WITH CODE