Steven Shoemaker

People analytics manager at Deel. Founder of Peoplesets and Peoplenometry. Forever a student, and a hacker in the original sense: I build things, break things, and keep asking why long after the how makes sense.

I work in the gap between how organizations actually work and how they think they work. Best in small, high-trust teams that move fast and measure twice. I basically get paid to build, change, and improve the tools people use to make decisions.

I also take on a small amount of consulting: data and AI products, decision systems, the messy middle between how a company works and how it thinks it works. Email if that is useful.

Studying Japanese, aiming for N5. Tokyo within three years. Married to Hazel. Two cats, Summer and Nori. J-horror and Warhammer 40K.

Small tools live at tools.stevenshoemaker.me. Writing lives in Notes.